Mac versus PC

February 2, 2012

I am in the middle of reading Walter Isaacson’s biography of Steve Jobs.

Now it seems as though everyone is either a “Mac Maniac” or “PC Person”. I am on the PC side of this debate.

But this book is making me understand how extraordinary Steve Jobs was as an entrepreneur and businessman.

Not to take anything away from Bill Gates. He founded and led an iconic company.

Steve Jobs, however, really built three world class organizations. In each circumstance he did so under terrifically difficult conditions.

Act 1: Apple. From convincing Steve Wozniak that he should be charging for his brilliant products, to raising the money, recruiting and motivating the team to being absolutely confident in his vision. (Note that the iPad we use today was already in Jobs’ thinking in the 1970’s,).

Act 2: Pixar. Picking up a relatively moribund company, using and then taking on the giant known as Disney to creating a second household name and world leader in animation.

Act 3: Apple: taking the devastation of losing Apple to someone he felt was incompetent to building a company and then selling it back to Apple. Using it as his trojan horse to regaining control of his progeny and turning it into what is today one of the world’s most successful companies.

I am only half way through the book. However, thus far I can’t think of a better example of the marriage of passion, skill and money making ability.



2 Responses to “Mac versus PC”

  1. Tina Blake Says:

    Mark, I finished reading the biography, and I can say as a so-called “Mac person” it really left me torn between my disgust at Steve jobs as a leader, a husband/father/friend, and general human being and my admiration for his incredible vision, passion, and drive. You’ll have to let me know if you feel the same when you’re finished the book. It is very well written, and regardless of which side of the fence you sit, it’s definitely worth the read!

  2. Thus far it’s pretty clear that he had great difficulty with people. But it seems that in the end he was able to keep those relationships that mattered largely intact.

    I’m looking forward to the second half!

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